Smart Campaign China
True to the motto "Big in the City" BBDO Beijing has again developed a great story. The production was undertaken by the Staud-China-Task Force. The backrounds were developed during the spot in Cinécitta, in Rome - 5 campaign motifs were produced in only 3 days. Due to the Chinese product specification all cars were then built in CGI. Kobe Bryant had already been photographed in Raleigh Studios in Manhatten Beach, California. The campaign won "silver“ award in China.