Patrick Staud loves to create perfect illusions to surpass his client‘s expect- ations. In order to meet his own high standards, he uses all technologies – from analogue to digital to CGI imaging. Because he is always thinking in pictures, this ardent car buff has unique ideas on how a car should be staged for a shoot. Maybe, that is why agencies like to work with him. Perhaps it is also due to the perfectly staged above-the-line cam- paigns which he delivers with great regularity. His vast experience together with his incredible meticulousness turns to passion for the technical side of photography, resulting in extraordinary campaigns for renowned brands within the automotive, life style, fashion and beauty industries.