Night at the museum

Turin



Turning nights into days or staging top secret cars before their premiere – for us, that's nothing new. Combination of Italian museum masked from the outside is something that doesn`t come along everyday - even for René Staud with his 40 years of experience in automotive photography.

The exhibit: The new Infiniti Q30 Concept Car in a highgloss, multi faceted polish which even we saw for the first time at the museum. The shooting took place outside of the opening hours and therefore mostly at night.


In order to overcome the different time zones of our clients –who were in Hong Kong, Tokyo and the agency in LA – and to coordinate angle and position of each shot it was best for the worldwide communication to shoot at night.
With two retouchers on the set we were able to realize the launch of the new Concept Cars within a very tight schedule.

René Staud

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Client: Infiniti Hong Kong · Agency: Designory. Long Beach / USA · Photographer: René Staud · Post Production: STAUD STUDIOS